If you are in pursuit of growing your business, you probably know how much online presence is important nowadays. Besides pandemic, customer’s shopping habits have changed drastically for the last few years, so an online presence becomes necessary if you want to succeed.
Attraction marketing is ‘the thing’ if you want to build the trust of your customers and beat the competition. It’s nothing new, but in fact, it’s been around for many years, but in the last few it became more popular than ever. You’ve probably already heard of it – as the term says, attraction marketing is in service to find things in your presence that are the most appealing so it can properly present to the customers.
If you didn’t, in this article we’ll talk about attraction marketing and how it can help you to grow your business.
What is attraction marketing?
Attraction marketing is analyzing the efforts you put in your business and online presence, focusing on making it more attractive to potential customers. Everything that your business sets apart from others from the same niche, attraction marketing recognizes as useful making it your marketing weapon.
The main idea is to present to customers all those unique things that would make them do business with you and not with others. Once users become attracted by your products/services or your business, it will grow the number of transactions, and of course your revenue.
As we said earlier, attractive marketing is not new – it dates back to the time of telemarketing and door-to-door sale. The essence has remained the same: you should talk about products and services in a way that will be articulate and attractive, and that will lead customers to research more and eventually buy the product.
How attractive marketing can help you to grow your business?
The great thing is that anybody can use attractive marketing for any kind of business. All our experiences in the last few years are the same: online battlefield shows a growing tendency of using attractive marketing. That tendentious is especially expressed for businesses that have primarily online customers, such as e-commerce.
Its potential is endless, and we give you the top list of the benefits you can prosper from it.
Attractive marketing helps you make more sales
Probably the most awesome fact about attraction marketing is it can lead your business to more sales than you have ever imagined. Customers appreciate honesty and warm informal communication as well as a friendly relationship, so don’t hesitate to tell your story in a receptive way that will make yours closer to them. When you talk to customers in a way that impresses them, it is natural that they will be more inclined to trust you and buy something from you.
Even if somebody that you targeted doesn’t buy something now, it doesn’t mean that won’t change in the future. Also, if you keep the level of communication and business at an enviable level, you will notice that the same customers keep coming back to you. And remember: regular customers are the best customers.
Attractive marketing builds a brand
Anybody knows a brand whose online presence is talked about, and that is exactly how attraction marketing works. Even if you are new to the internet business, this type of marketing in a short time can help you build a name and reputation, but also bring you many customers. Internet-based marketing is now commonplace, as companies prefer digital marketing with companies such as iTonic for example, as it could be affordable and more convenient than other methods of promotion.
If you believe in what you do, in the quality of your products and services, and appreciate customers, your business will grow unhindered and in a natural way.
Attractive marketing is not expensive
If you do everything right, you don’t have to spend much money on attractive marketing. That’s the benefit many people see and turn to it as a great opportunity to build a brand voice without massive investment.
Many attractive marketing methods don’t require money, just creativity, a good approach to business, and innovative storytelling skills. Just try to remember interesting brands that took your attention online, and what’s exactly you like about them.
If you’re wondering how to improve your attractive marketing and what’s the most popular and effective ways to do it, we’re giving you a short guide.
A good designed and fast website
If you want to succeed your website must be a rocket. Online presence doesn’t forgive waiting for a web page to load and poor user experience, so before anything else invest in a proper hosting provider and good experienced UX designer. If you are in pursuit of an affordable solution for your website with the best loading time, check Hostinger and its reviews of satisfied users. And not just that – check all technical aspects before starting any marketing campaign.
For example, user experience is important especially if you have e-commerce and it’s directly connected to attractive marketing. If your potential customers are attracted and come to your website but the website is poor, your attractive marketing mission will fail. Think like a customer and try to find out what aspects of a website need improvement so you can have more conversions.
Open Instagram account/ Facebook page
Attraction marketing can bring you enormous results if you take advantage of social media. There is no marketing campaign that would be complete without a social media approach. Build your audience on Facebook and Instagram by posting one or two posts per day, and focus on the best sides of your business.
Always use high-quality and attractive images related to your business and don’t be discouraged if you don’t have a thousand followers – the most important is you have followers that are devoted.
Start a blog
Focus on content that will grab people’s attention and make your website attractive. Besides all that, the blog is a great way to make your brand closer to the people making it more approachable with a friendly undertone.
Nobody likes brands with the cold and official approach, and besides that, a blog with good SEO optimization and keywords can boost your website traffic.
In the beginning, it was only important that you exist on the Internet. Then it was important to have paid ads. People no longer trust only advertisements – they need to know that they can trust something, that the brand is close to them, and that they believe in what is being said about it.
That is why attractive marketing is a trend that has a great tendency to grow in the future. Once you start with it, nurture it and you will surely see results.