You can build a business website with the tools available online within just a couple of hours, but the speed in which you get your site up and running isn’t the key to finding success. Your business website has to be designed to serve a few very specific purposes.
If you’re not sure how to tell whether or not your business website’s design is up to par, you’ve come to the right place. Take a few moments to read through a few helpful hints that will boost your business design towards success and longevity online.
Showcase what you have to offer
Your business website should always consists of a space to showcase what you have to offer as an organization. You could label the page “Products & Services,” but you don’t have to follow the norms in this case.
Your products pages doesn’t have to be boring. Feel free to take some creative liberties when designing your sales page. Check out how this business website laid out what they do best, and use other builder’s creations for more ideas on how to make your own products page look more appealing.
Optimize your design for mobile users
Mobile access to the internet is extremely widespread, and your website should be designed to handle the smaller screen of a smartphone or iPad. It doesn’t take much to work your design in such a way that it will automatically adjust to the size of the screen currently viewing your content.
Research the proper use of “media queries,” and you will soon be enlightened as to how simple it is to make the proper adjustments to your design.
If you’re any sort of professional, you understand that communication is the ultimate tool of business. Without the ability to clearly communicate internally and with your target audience, it’s pretty difficult to get anything done.
In addition to the traditional “Contact Us” page, add other pleas for communication elsewhere on your website. The homepage, your blog, and your products page are all great places to make it easy for viewers to communicate.
Make navigation easy to follow
Navigation should be natural on any sort of website. If people cannot understand how to navigate your web map, they will quickly move on to a more self-explanatory design.
Work a stationary navigation bar into your layout to make it simple for users to move around on your website. Feel free to take design liberties, but make sure it doesn’t get too complicated.
Get educated on the concepts of SEO
Search engine optimization will teach you everything you need to know about mastering the search engines of the internet. Learning how to format your content in such a way that your pages will rank higher in the SERPs (search engine results pages) will boost your website’s efficiency exponentially.