4 Ideas For Marketing Your New Business

Starting your first business is a big step which is exciting. As you start to envision the grand success ahead of you and try to visualize big bucks, the possibilities seem endless as you start to bring to your dream to fruition. However, it’s important not to get ahead of yourself without doing the work first.

It’s important to heavily market your business in the beginning. Without generating customers and making yourself visible to potential clients, you will find that it’s difficult to get your business up and running.

When it comes to marketing, here are some of the best ideas for grabbing clients eye.

Visual Marketing On Your Vehicle

You may have noticed as you drive down the street that many vehicles display their company’s name. This is a great way of being a mobile billboard without having to pay the cost of one.

Buying a vehicle for your company may be something you want to consider if you haven’t done so yet. You can use it for being able to make shopping trips for your business supplies and can even use it as a tax write off. Adding a sticker or decal which displays the name of your business and contact information will ensure that people see it and are more likely to contact you for your services.

Hand Out Business Cards

Having business cards on hand at all times is handy for being able to give your information to potential clients in the midst of a conversation. You never know when someone may be looking for something which you offer. Having a business card on hand at that exact moment may be your big opportunity to snag a client on the spot.

Seeing every conversation as a potential for finding a new client is key when it comes to driving your business.


You may want to consider marketing on everyday items which people have a use for. Objects such as coffee cups, magnets, or even keychains are a great way to ensure that people have your brand in their hand.

The next time that they are looking for someone in your industry, they are more likely to have retained your business’s name since they see it every day. You can either give these out for free to non-clients or offer it with your services as a gift to current clients.

Email Contacts

Eventually, you might set up some form of marketing automation in order to email all the contacts you will (hopefully) have built up. Email is also great when starting out, and using the contacts that you already have can be a great tool for you. Take a look through your email contacts and generate a marketing message. You can politely ask your contacts to take a look at your new business page and consider referring you to anyone who may be looking for services that you offer.

Colin Shaw
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Written by Colin Shaw

Colin has been in the finance market for over 20 years and specialises in best business practice to make an organisation profitable. The only man for the job when it comes to numbers and accounts with a keen talent for simplifying finance for the wider market.