Having a positive brand image is non-negotiable when it comes to owning a business. When you have a positive image, the image would be able to attract a lot of customers to you, much more than you would get from even spending thousands of dollars on adverts. Satisfied customers would tell others about your business and positive reviews would keep serving as an effective recommendation for you. However, you could spend millions of dollars on advertisements, but if your bad image precedes you, then you would only get few skeptical customers that doing the same thing that led to the bad image to them will just end up chasing away. Here are some ways you can have a positive brand image.
The first thing you want to do is to make sure you satisfy your customers. If any of your customers are dissatisfied with a service or product, you or your customer service should calm down and look out for how to solve the problem. Where the problem cannot be solved, they should apologize and try their best to fully explain the whole surrounding details. If there is anything the customer can do in solving the problem, you could tell the customer the part they can play in solving it. Overall, make sure you only have dissatisfied customers when there is no way out, but better not to have at all, even if it means losing some money. Some angry customers can leave a damaging review that would you lose more than a thousand times what it would have cost you to replace the item at your own cost even if the customer was wrong. Avoid making even mistakes that are not costly, let alone costly ones and whenever you make a mistake, fix it no matter the cost.
Request for reviews
As you satisfy your customers, encourage them to leave reviews for you. These reviews can really help businesses out if they’re positive. However, if reviews are negative, this can be damaging for the company. This is why customer feedback software (find more info here) can be so beneficial to businesses. It helps them to manage all of these reviews and analyze them. Hopefully, this will help the business to stay on top of these reviews. Reviews are one of the easiest ways to keep customers satisfied, whilst still bringing in more customers. It is said that more work is the reward for hard work. The same way more customers are the reward for satisfying customers. In both cases, more work or more customers would mean more money. If you are a new company, chances are that your company might not be listed in any reputable online company for reviews. You can apply for a review page on the review platform and then direct your customers to leave a review on the platform when you have provided them satisfactory service. That will be better than collecting reviews on your website since they know you have the right as the web owner to revise whatever review goes on your website.
You can then place your adverts now that you have a lot of people saying well about your products and services. You can easily provide links to such platforms in your advert so that apart from what you have said in your advert, they would also be able to see what other neutral people have to say about you.