The design choices you make when building your first business website will be the deciding factor on the longevity of your digital creation. If you don’t have a full understanding of what you’re doing, you’re likely to miss some pivotal elements of design.
Start educating yourself today, and take a few moments to read about a few of the most important design elements for your small business website. This brief overview will explain the basics of building strong bones for your organization’s future.
Use your design to encourage communication
Communication is a rudimentary element of a well-run business, and your digital presence should continue that cause. Adding a “Contact Us” page with a great design to your business website is only step one.
There are more ways than one to encourage visitors to communicate with your business. Add contact numbers on your homepage, a simple contact form, and make offers for email signup. This website for a Connecticut Bail Bonds organization is a great visual example of how you can add communication efforts elsewhere throughout your design.
Always consider the mobile population
Mobile access to the internet is more prominent now than ever before, so not optimizing for mobile access isn’t an option. You should always consider the mobile population of the internet, and optimize your business website for proper mobile viewing.
The issue when viewing websites on a mobile device is that the display is traditionally built for a much larger screen (like the screen of a PC or laptop). Use media queries to remedy the issue of size with your display.
Learn how to create quality content with SEO
Search engine optimization will teach you how to create quality digital content that will rank high in the search engine results pages (or SERPs). Ranking higher in the SERPs is a vital part of boosting your website’s visibility.
The more visible you can make your digital presence, the more likely you are to draw in heavier waves of web traffic. Don’t skip out on learning the concepts of SEO. You’ll thank yourself in the long run.
Build a business blog
Add a “Blog” section to your business website to create the opportunity to expand your imprint on the web. Your business blog gives you the chance to create more digital content to represent the purpose of your organization.
Integrate social media share buttons
Social media sharing buttons are an excellent addition to the content of your small business website. Add them in strategic locations for full impact. Social media share buttons go well on your homepage, your contact page, your about page, and add them to each and every one of your business blog posts.