How to affordably and effectively advertise your new business

How to affordably and effectively advertise your new business
Want to market your new business without putting more pressure on your financial resources? Then here are a few ideas on how to go about it:…continue reading →
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The most iconic and memorable marketing campaigns in history

The most iconic and memorable marketing campaigns in history
The creativity behind marketing campaigns seems limitless. Since advertising brands became commonplace, we’ve seen some hilarious, innovative, engaging, and thought-provoking campaigns that have stuck in our minds for years. So, how do you go about replicating these successes in your own marketing campaigns?…continue reading →
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Everything you need to know about keeping your employees safe at work

Everything you need to know about keeping your employees safe at work
When working hard to bring success to your business, whether it be a small, recently-formed outfit or a large enterprise, you mustn’t overlook the need for compliance with health and safety regulations. 1.2 million people picked up work-related illnesses in the UK during 2014 and 2015, that country’s Federation of Small Businesses reports.…continue reading →
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3 Ways to Boost Your Brand Through Your Employees

3 Ways to Boost Your Brand Through Your Employees
In the world of business, everyone is well aware the main goal is to expand the bottom line. Hopefully, while making the world a better place to live. All companies advertise in many ways. Television, radio, internet ads, and billboards are just a few of the ways each tries to reach out to potential customers. With that said, there is one form of advertising many businesses don’t consider. Their employees. Below are some ways to make sure that your employees are an asset and not a liability to your ad campaign.continue reading →
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Why Your Business Should Invest in Research & Development

Why Your Business Should Invest in Research & Development
Let’s face it -- when you go into business, the main purpose if not the sole purpose of your foray into it is so that you can make money. This transcends the world of business and just forms part of…Read this post
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The Essentials of Industrial Manufacturing

The Essentials of Industrial Manufacturing
Have you ever wondered how exactly industrial manufacturing works? Also known as process manufacturing, the type of work-flow used in production cycles relies on ingenious specifications to ensure high-speed and efficient bulk manufacturing. In case you’d like to learn a little more about industrial manufacturing and some of its specifications, this article will outline the essentials of manufacturing products in bulk.…continue reading →
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How Can IAM Solutions Address Complex Security Requirements?

How Can IAM Solutions Address Complex Security Requirements?
Complex security issues require equally complex solutions. Unfortunately, this can be a confusing and time-consuming task. Some of the techniques which were valid yesterday could be outdated today and useless tomorrow. Business organisations which are having difficulty managing their in-house security will often look outside of the box in order to procure the best packages possible. Identity and Access Management (IAM) solutions are formidable options. What benefits can these services offer a firm and why have they become increasingly popular within the digital age?…continue reading →
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A Quick Guide to Business Insurance

A Quick Guide to Business Insurance
People often question why exactly it is that anything to do with business isn’t really just a scaled-up version of the same offering as it is presented to a private individual. For example, why does business insurance get a lot…Read this post
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Crowd-Funding Basics for Your Start-Up

Crowd-Funding Basics for Your Start-Up
There’s no doubt about the fact that crowd-funding platforms such as Kickstarter and the likes have opened up a whole new world of how start-up founders can get access to the requisite capital to get their ventures off the ground.…Read this post
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Business Success Through Improved Branding and Communication

Business Success Through Improved Branding and Communication
There are a lot of things that you can do with your products to improve your chances for business success. But, products will only take you so far. There are a lot of different facets of business endeavors that require some concentration and focus as well. Two of them include improving your branding and communication. And these activities often go hand-in-hand.continue reading →
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