Ever had the feeling that the jumper you have been wearing for months, now suddenly feels a little snug? Have you looked at yourself closely one morning in the mirror and thought you could do much better with a fashion upgrade? When it comes to brands, they are no different! At some point, brands need to redefine themselves, so that they can once again take the market by storm.
To determine the strength of the brand, we make use of brand metrics, so that our new marketing efforts, those in collaboration with a branding agency such as brandmatters.com.au
enable the brand to reach a new target audience. However, you need to know when and how to rebrand your business.…continue reading →