Design Elements Of A Well-Built Business Website

Building a business website is a foundational step towards building longevity for your operation, no matter the industry.  Technology has made a revolutionary impact on the ways in which we do business, and a business website is now essential for long-term success.  

If you are not sure where to begin when it comes time to begin designing your business website, then you’ve stumbled upon the right sort of information.  Check out a brief overview of a few design elements displayed within the borders of a well-built business website.

Make navigation easy for visitors

Every website, no matter the purpose, needs an easy-to-use navigational setup.  People have to be able to move about your site to fully investigate everything your operation has to offer.  

Most business websites integrate a navigation bar across the top or side of the site’s design.  Check out how this example website set up their navigation.  Though the top and side of your design is traditional, it is not the only way to build navigational option on your site.  

Optimize for mobile access

Mobile access to the internet accounts for a large amount of the overall traffic online each day.  Without fully optimizing your site’s design for mobile access, you are short changing your operation.  Research the use of “media queries” to get started.

Mobile optimization is becoming so necessary, that web users have no patience for a site that makes them pinch and swipe their screen to interact.  Users will simply move on to another similar website that is optimized to fit their mobile screen.

Create opportunity for communication

Communication is vital to success in business and in life.  Without the ability to properly communicate with your target audience and your crew of professionals, your business will quickly fall to the wayside.  

In addition to your website’s traditional “Contact Us” page, you should add several other appeals for communication elsewhere on your site.  Learn how to properly use the power of an enticing call to action, and incorporate the practice into your design to boost communication efficiency.  

Integrate social media share buttons

Social media is a powerful tool for boosting your business website’s existence on the web.  Without views, your website doesn’t mean much online. You have to market your existence.

Social media sharing buttons are an easy way to link your website’s content to the intricate web of social communication.  Sharing your site’s information is a great way to rack up free marketing.

Learn all about SEO

Search engine optimization will teach you how to saturate the content of your website with textual and design-related markers to be easily identified by the major search engines of the web.  When you rank higher in the SERPs (Search Engine Rankings Pages), you get more views.  

Colin Shaw

Colin Shaw

Colin has been in the finance market for over 20 years and specialises in best business practice to make an organisation profitable. The only man for the job when it comes to numbers and accounts with a keen talent for simplifying finance for the wider market.
Colin Shaw

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Written by Colin Shaw

Colin has been in the finance market for over 20 years and specialises in best business practice to make an organisation profitable. The only man for the job when it comes to numbers and accounts with a keen talent for simplifying finance for the wider market.