How the public views your brand image is just as powerful as a first impression in a bigtime job interview. You would not show up to an important interview looking like you just rolled out of bed. You would put on your Sunday’s best, and you would speak very confidently and clearly to impress the individuals conducting your interview.
Just as your first impressions in the professional world shape future interactions, the public’s view of your brand image shapes the success of your company. Take a moment to read through a few tips to help you build a more positive branding image and build a more successful operation.
Own your domain and others like it
Go ahead and pay for your organization’s original domain address. Own it. Buy up other domain names that could be very similar, as well. There should be no mistaking your business website for some other company. Your brand should be unique.
For example, if your website’s domain is awesomewebsite.com, then you would want to also purchase awesomewebspace.com, awesomewebsite1.com, and so on. Owning similar domains assures that no copycat sites can piggyback on your brand success.
Build and maintain more than one blog
It is worth it to invest in the upkeep of a well-written blog, or two, or three. Putting time and effort into more than one blog doubles the presence created by a single collection of posts. You may also double the interest of readers.
Use Google’s intelligence for your benefit. By placing your name in the title of a blog, Google will automatically link it to your Google+ profile. It is a great way to expand your online presence.
Stay active in the world of social media
Social media is a very powerful tool for drawing more eyes towards your organization. The key to staying active in the social media world is not to create five or six different profiles that you will never touch and will probably forget about.
You want to create one main profile, and champion one main social media platform. Stay active on your main company profile. Make sure those who are connected to your profile do not forget you exist.
Build up your online business cards
When you write guest posts for other blogging sites, you have the opportunity to place your own little digital business card on your post. Take those opportunities to not only plug yourself, but your business. The “About Me” addition to your posts should be a guidance tool to lead interested users your way.
Weave a tangled mess of links
By this, we mean leave your digital mark wherever possible. Any link that leads back to a part of your website is good for business.