So we’re perhaps all fully aware of how an open and free market works, but things have gone a little further than that in that the market has opened all the way up. It’s no longer just a matter of anyone being free to do business with anyone else, but rather a case of the kind of transparency which comes with just looking up the supply-chain. Consequently, the question is how does one distinguish themselves or their business, service, offering, etc, in a world where the consumer can very easily go straight to the source?…
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