When the World Wide Web was first conceived, it was meant to be an information superhighway which essentially places the entire world’s knowledge at our fingertips. Between all the junk mail, deceptive advertising & marketing as well as mindless timewasters though, it can be very difficult to actually get value out of the internet. Here a just a few ways through which to seize back the originally intended power of the World Wide Web.
Check out alternative advertising media
If a business or website advertises their domain in a medium such as a newspaper or something other than the internet, it’ll likely drive you straight to a great service since a lot of the online advertising is all about indicators such as impressions, click-throughs, traffic, etc.
Join global anti-internet censorship groups
This is as simple as having someone who is located in another country search for the same phrase you’re searching for and in so doing they can then give you an alternative view of the results. You might be shocked to find just how much internet censorship goes on in your own country.
Look beyond the first results page
When we were searching for a free, credible mobile payments processing platform a few short years ago we found one 50 search engine results pages deep! It was a great platform because essentially they charged a percentage of the takings, otherwise there were no costs for using the actual platform itself. What this demonstrates though is how one shouldn’t believe that the first results page in the search engines is the be-all and end-all. Perhaps for anyone on the other side of the fence it is – someone seeking to sell stuff online or drive traffic to their site, but as a consumer what lies in wait beyond the first results page could in fact be what you’re really looking for.
Use authority sites
This is perhaps something to build on from the previous sub-topic, which is that of looking beyond the first search engine results page. This is where you might find those sites which really have some authority and are all about delivering value in the form of what readers can get out of the information itself and not so much revenues generated through some or other sales channels. Here’s a simple example – this site, Research A Lot, aims to deliver useful information to our readers and we don’t charge them for it. You’re more likely to get valuable information in this way as opposed to say something like buying an e-book about certain topics. To make reference to a specific example, an authority site discussing the online betting niche would likely readily give you advice about a mystified topic such as betting in China, delivering that information in a concise manner. On the other hand, if you had to buy an e-book which discusses this same issue, the author will likely populate that information with a lot of filler and fluff text just so that you as the buyer of that info-product don’t feel like you’re not getting your money’s worth.
Avoid unnecessary distractions
We all like a good cat video or two, but there’s a time and place for that. When you’re searching for specific information, don’t allow such distractions to eat away at your time online.
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