The ways in which the world does business are always changing. The technology age has brought about extreme changes in the ways we communicate, and especially in the way we build our empires.
One of the most important steps in owning/starting a new business is to create your business website, and begin your journey towards building a commanding online presence. Here are a few design aspects you should keep in mind while you build.
Encourage communication through design
Communication is one of the most important overall aspects of a successful business operation. Without the ability to communicate, there is no medium on which business may be conducted. Design your website in a manner that encourages visitors to share their thoughts and experiences, so that you may learn how to provide a better service or product.
In addition to your traditional “Contact Us” page, add phone numbers and other pleas for communication all throughout your web design. The homepage is a great place to offer contact. Take a quick moment to see how this example page weaved communication into the heart of their business website design.
Invest time in building a blog presence
Invest your time and resources into creating a commanding blog presence online. Your business blog should feature topics which are relevant to your website’s purpose. When you write great blog posts, you attract a loyal community of readers.
Use your blog presence as a medium for communication with the public. Check out how this business website uses their blog to enhance communication. Your blog can create a much more expansive reach in society, and it will give online viewers something to engage in.
Integrate the use of social media share buttons
Social media is a vast network of millions of people that your business should always invest in reaching. Integrating social media sharing buttons into the design of your website will give visitors the ability to instantly share anything they find interesting.
When users share your blog posts or a page from your website, your organization receives instant marketing, and it is absolutely free of charge. Don’t underestimate the power of these tiny additions, and include them in your website’s final draft.
Optimize your design for mobile access
Mobile devices are becoming far more useful for our daily internet crawl than the traditional PC or laptop. Technology has enabled users to do so much more from their mobile devices, that the internet has had to adjust to the different accessing trends.
Design your business website in such a way that it will automatically adjust to the size of the screen on the device used to access the site. It sounds like a difficult process, but investigate the meaning behind “media queries.” In as little as ten minutes, your business website could be fully mobilized.