Designing a business website isn’t rocket science, but it isn’t something you can do without specific knowledge. The good news is that every piece of knowledge you need to build a successful business website can be found online.
Start learning now, and check out a brief look at some of the most vital design elements involved in building a successful business website. Take some notes, and decide what you find most useful for the digital future of your organization along the way.
Design for movement and engagement
The main purpose of your business website is exposure for your organization. You have to incorporate movement within your design to entice visitors to search and engage with the content on your site.
Add a stationary (or floating) navigation bar to the top or side of your layout for maximum movement efficiency. This Oakland Sexual Harassment Lawyer got it right in terms of design. Check out the integration of the designer’s navigation opportunities.
Add a business blog to the mix
To create a more enticing business website, add a “Blog” section to your navigation bar. Your business blog is an opened door to the rest of the online community, and it’s your responsibility to make certain that the content is engaging.
Post blog entries which are industry specific in nature, and keep readers informed on new and exciting developments in your area of operation. A well-written blog will create a return audience, and over time, you will build a group of loyal readers.
Use social media sharing icons
Social media is one of the busiest places on the web, so you want your business information to be present among the constant conversation. Adding social media sharing icons to your website design in strategic locations will give your content a chance to shine.
Add the notable icons at the end of every blog post, on your homepage, and alongside your organization’s contact information for maximum impact. You may also want to create a few business profiles on some of the most popular social media sites.
Encourage communication throughout
Design your business website to encourage viewers to make contact with your organization. The essential “Contact Us” page is a must in your design, but there are other ways to formulate a plea for communication.
Add a contact number to your homepage, or try incorporating a simplified contact form within your design. Ultimately, make sure every attempt made by a viewer to communicate with your organization is answered.
Always optimize for mobile access
Mobile access to the web can no longer be ignored by web designers. The internet is a mobile hub for millions of users every day, and you want your website to be designed to please that population.