If you run a B2B business, you may have struggled with knowing how you can use social media as part of your marketing strategy. Generally, people think that social media is a great way for an organization to keep in touch with their consumers. However, you can use social media for B2B purposes just as well as you can for B2C purposes. So whether you produce commercial buildings or sell equipment to larger corporations, here are three tips for using social media for your B2B marketing.
Create A Brand Identity
One of the best ways that a B2B company can use social media is to create a platform that showcases their brand identity. This means that you won’t necessarily be using social media to be overly promotional about yourself. Rather, you’ll do things that will make your name synonymous with the work you do. By doing this, Curtis Thornhill, a member of the Young Entrepreneur Council and contributor to SmallBizTrends.com, shares that your business will be able to make a true impression with those in your followings. Once you have this solid brand identity, a lot of the work of your social media marketing will happen on its own just through your own non-promotional posts.
Schedule Out Your Posting
Especially for B2B companies that work with businesses all over the world or even all over the country, you’re going to want to schedule out your social media posts as much as you can. This will allow you to continuously reach those in your following or your social circles without having to do the work of posting for yourself each and every day. To make sure this strategy is as effective as it can possibly be, Eric Sachs, a contributor to Social Media Today, recommends that you always double-check that your posts will be posting at the optimal time for the people in the specific time zones that you’re targeting.
Talk About Your Partnerships
Ideally, you’ll have the businesses that you already work with and those in which you want to be working with as followers on your various social media platforms. When this is the case, Olsy Sorokina, a contributor to HootSuite.com, shares that you can get a lot of value by talking about and showcasing the partnerships that you already have with certain reputable businesses. When potential business partners see that you’re already working with organizations that they like and respect, you’ll in turn gain some of the respect as well.
If you’re part of a B2B company and have wondered how to execute on social media marketing, consider using the tips mentioned above to help you come up with a plan that will work for your particular business.