To have a successful business in today’s world, you also have to have a successful business website. With the number of purchases people make online, businesses can’t afford to overlook their online presence and give their customers or clients a website that is useful, informative, and beautiful. But to do this, most businesses have to hire a web designer who specializes in this work. However, finding someone who can create something great for you and represent your business can be a challenge. To help you meet this challenge and get the results you’re looking for, here are three things to look for when hiring a web designer.
A Portfolio You Love
When looking for someone who can create a website that you’ll love, one of the most important things you should consider is their portfolio. According to Jennifer Lonoff Schiff, a contributor to CIO.com, checking out the previous work that the designer has done can give you a great idea of if their tastes and style will match with yours. Additionally, you’ll be able to see just what that designer is capable of and what the quality of your finished website will be like. If you like what you see, you may want to consider getting further into the interview process with that designer.
Good Communication Skills
One of the biggest hurdles that many businesses have to get over when working with a web designer is communication. Paula Borowska, a contributor to DesignModo.com, shares that a good web designer will be able to communicate effectively with you as their project manager and with your customers. If they do their job well, they’ll be able to bridge the gap between what you want to deliver for your customers and what your customers are expecting of you. And with great communication, this can be accomplished in the design of your website.
Experience Over Education
While it’s helpful for the web designer you choose to have some type of education in the field, a traditional education isn’t always to be valued over experience in this industry. According to Matt D’Angelo, a contributor to Business.com, many web designers are able to be just as good at their job due to their experience as those who spent time getting a formal collegiate education. In the end, it’s really going to come down to what you need and what you can get from the designer you choose, regardless of how they came to get the skills that they now possess.
If you’re about to hire a web designer to help create a website for your business, consider using the tips mentioned above to help you find someone who’s going to be the perfect match for you and your business.