Whether you’re working on your own business or doing the marketing for someone else’s business, there will likely be times where you just feel stuck. Maybe what you’ve been doing worked before but now has plateaued. Maybe you’ve been struggling to find a marketing strategy that you and your colleagues can really get behind. Regardless of the situation, you’ve got to find some way that you can work through these obstacles and come out on the other side. To help you do this, here are three questions to ask yourself when you’re stuck on a marketing problem.
What Defines Our Brand?
One reason you may be having trouble coming up with a solid marketing plan is because your vision of your own business is a little blurry. When you’re not exactly sure who you are or who you want to become, it can be very challenging to know exactly how to get there. According to Jami Oetting, a contributor to HubSpot.com, asking questions about what specific beliefs or values define your brand can help you get a better grasp on who your company is and what avenues will best showcase that to your clients or customers.
Who Is Our Customer?
Without having a very clear view of who your customers are and what they need, you can’t hope to be able to market effectively to them. While you might think that you want everyone possible to work with your business, casting that wide of a net usually proves to be very unsuccessful. For this reason, Neil Patel, a contributor to Forbes.com, recommends that you try to pinpoint who exactly your target customers are both in demographics and in personality. This means uncovering what they want or need and what they fear or distrust. By knowing this information, you’ll be better able to position your business at the right place with this group of people.
What Are We Trying To Achieve?
Goals are one of the most effective ways that you can keep your marketing practices on track. If you’re not entirely sure what you’re working toward or what the real results you’re trying to achieve are, you can’t really know what you need to do to get there. For this reason, Alex Burke, a contributor to Chron Small Business, shares that you should have specific marketing objectives for major checkpoints during your business’ lifetime, like the next six months, one year, five years, and ten years. By having goals to work toward, you can hone your marketing to help you reach these objectives.
If you’re unsure about what to do next with your marketing or are having trouble finding the right marketing ideas, consider using the tips mentioned above to help you learn solutions to the problems you’re currently facing.