Your Business Website Needs These Vital Elements

Success is a journey, and your business website will quickly show you just how challenging running a business online can be.  Your business website is never truly finished, because the technology of the internet is always shifting and changing.

There are a few elements of website design that should always be present in your business site layout.  Take a moment to read through a quick summary of some of the most vital elements of a successful business website design, and see how your plans measure up.  

Social media share buttons

The culture of the world today, regarding many things, is convenience.  Make sure your site design is built to acquiesce the public’s request for convenience, and provide simple social media share buttons.  

Placement is everything, but it is easy to tell when you need sharing buttons.  Check out how this example page uses their social media share buttons.  You can place them anywhere on the site, but it is important to have them whenever there is a piece of vital content pertaining to the purpose of your business site.  

Optimize for mobile access

Mobile access has taken the internet by storm.  Designers must now shift their designs to be workable on a much smaller screen.  People no longer sit at home on their personal computers while accessing the internet.  

Mobile optimization means that everything on your website is as fast to upload as is possible.  No one wants to sit around for a whole minute, waiting for a website to load.  You should also make certain that mobile users don’t have to pinch and swipe to access parts of your website.  

Encourage communication

Communication is a vital aspect of many realms of life.  Business is largely driven by the quality and quantity of communication your organization practices on a daily basis.  Your website is no exception to the rule.

Encourage visitors to communicate with your business through design whenever possible.  In addition to your “Contact Us” page, you should provide phone numbers or contact forms elsewhere on the site.  

Research proper keywords and phrases

To fully understand the impact of keywords and keyword phrases, you must dive into the concepts of Search Engine Optimization (or SEO).  SEO will show you just how impactful the right keywords or phrases can be to the traffic that comes through your business website.  

Easy site map navigation

Without a navigation option/tool on your business website, you have a bunch of unconnected page destinations.  Web users need the ability to move freely through the map of your website.

The best way to provide unrestrained access and mobility throughout your business website is to work a stationary navigation bar into your design.  

Colin Shaw

Colin Shaw

Colin has been in the finance market for over 20 years and specialises in best business practice to make an organisation profitable. The only man for the job when it comes to numbers and accounts with a keen talent for simplifying finance for the wider market.
Colin Shaw
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Written by Colin Shaw

Colin has been in the finance market for over 20 years and specialises in best business practice to make an organisation profitable. The only man for the job when it comes to numbers and accounts with a keen talent for simplifying finance for the wider market.