By now the fact that you need a web presence shouldn’t even be up for discussion, so it’s a matter of how to go about creating a web presence for the best results your business can get instead. To put it simply, if your business is not online, then it’s as good as invisible.
Unlike with marketing in general and with other specific areas of creating publicity and generating a buzz around your business, all publicity is not good publicity. The internet can be a really harsh place, but if you get it right with your approach to creating your web presence, it can be a heavenly place with some of the most fertile ground on which to grow your business into something really big and profitable. So what is the correct way to go about creating your business’ web presence?
Go professional with your primary web presence (website)
Purist web developers are a dying breed these days, but you really want to get yourself one of those. If you don’t know much about web design and development yourself, it can be hard to tell if a website was used with Content Management System (Content Management System) web development platforms like WordPress, worse yet if your developer not only used a CMS platform like that but also went and bought a pre-designed template on which they did nothing more than slap your logo and insert your company information.
Go with a professional web developer or team of developers who will build your business website from scratch. It’ll cost more, yes, but what it’ll also do is make sure your business website and online identity are unique and this also protects you against mass hack attacks through which malicious hackers often gain access to thousands of websites since they use the same or similar source code across all CMS sites.
Stay legit with your search engine optimisation
Be careful of Search Engine Optimisation firms offering guaranteed search engine ranking results, especially if they go all the way and promise that you’ll land at the very top of Google’s search engine rankings, or even promise that you’ll at least be on the first page. A good SEO company that operates within the terms of service set forth by Google can never guarantee results, but they deploy best practices and the latest SEO optimisation trends with transparency.
Be proactive with your online reputation management
This is especially true if you’ll be using social media platforms as a channel through which to connect with your clients and potential clients on more of a social level, that being the fact that you have to be proactive with your online reputation management. A dedicated social media manager (or two) could very well be in order, answering questions as quickly as they possibly can when they’re posted by existing and potential clients, but what they should also be responsible for is keeping tabs on any negative media which may have been generated about your business.
It happens quite often that competitors send out trolls to speak ill of their competitors online, so that’s something you have to be on the lookout for.
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