The Evolution of Online Video Marketing

While there are definitely some people in the Internet Marketing industry and many others who have been doing this for a good few years now, if you’re not doing any video marketing for your online operations then you’re really missing out on a huge prospective market to reach. Actually it goes a bit further than just missing out. Video marketing has become the new digital marketing channel proper as there are some internet users who don’t care for reading even the smallest paragraphs or couple of lines of text anymore.

The text based ads and even those which are enriched with stock imagery don’t quite seem to cut it anymore as they’re often just drowned out by the more visually appealing online video medium.

That said however, the online video marketing world has come a long way since YouTube first came into existence as somewhat of a pioneering online video sharing platform and before it was even acquired by the tech giant, Google (now operating under the parent company, Alphabet, of course). So while it’s never too late to get in on the action, there are some things you need to know about how the online video marketing realms have evolved before you jump right in.

It’s not as easy as it once was

The process of shooting videos and uploading them to platforms such as YouTube is still as easy as ever, if not easier, but you’ll find that gaining traction is another story altogether. These days your video simply won’t be found if all you do is upload it. There has to be some efforts to market the video, even if the video is in itself for marketing purposes.

There are some minimum parameters set to unlock premium features

Part of why it’s no longer as easy as it once was with likes of YouTube is because of the sheer number of people competing for eyeballs with their videos. Consequently, the likes of YouTube have set some minimum parameters with regards to unlocking so-called premium features, like how you can’t monetise your videos with native ads if you haven’t reached a certain number of users.

Direct video broadcasting online has gone professional

While the barriers to entry into the direct video production and publication world are as low as they’ve ever been, there’s an air of professionalism which has more than just crept in to the online video broadcasting world, let alone the video marketing world as an isolated part of the broader online video production world.

The videos which get the desired views and the videos which actually retain viewers are those which have a little bit more of a professional feel to them. Fortunately though even those barriers to entry have been brought right down, with many a Smartphone boasting something like an HD video camera built in to it. Home studios which are kept fresh and varied as frequently as with the production of every new video are only a consultation with the likes of Janovic away, so there’s no excuse to be creating and uploading visibly amateurish videos that simply won’t compete with those producers who have put a lot more effort into their videos.

Colin Shaw

Colin Shaw

Colin has been in the finance market for over 20 years and specialises in best business practice to make an organisation profitable. The only man for the job when it comes to numbers and accounts with a keen talent for simplifying finance for the wider market.
Colin Shaw
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Written by Colin Shaw

Colin has been in the finance market for over 20 years and specialises in best business practice to make an organisation profitable. The only man for the job when it comes to numbers and accounts with a keen talent for simplifying finance for the wider market.