In today’s modern times, a physical premise for your business is no longer required. Indeed, it is entirely possible to start your own business overnight and run it from your bedroom – but another popular option is to launch a mobile business. Below, we’ve rounded up everything you need to know about starting your own mobile business this year. Let’s get started…
- There are hundreds of options to consider
When you think of mobile businesses, the first things that come to mind are painters and decorators, mechanics and interior designers. But there are hundreds of other options that you could consider, including makeup artistry, hairdressing, catering, translating and consultancy. Profitable Venture has put together fifty of the best mobile business ideas, which you should check out if you’re struggling to come up with an idea.
- You’ll need a good quality vehicle
Unless you’re prepared to spend half of your working day on buses or in a taxi, you’ll need to invest in a car or van for your mobile business. This can often be the most expensive part of launching a mobile business, but you don’t have to cough up thousands of pounds up front. Instead, find a van leasing company that fits your budget and your requirements, and you’ll be able to drive around in a brand new van for just a couple of hundred pounds per month. Plus, if you decide that a mobile business isn’t right further down the line, you’ll be able to hand back your van at the end of your period and walk away without wasting thousands of pounds.
- Marketing will be essential
When you run a business from a physical store, you can always guarantee on footfall. When it comes to running a mobile business, you won’t have that luxury, so it’s essential that you take the time to market your business. The sooner you start marketing your business, the sooner you’ll be able to build an audience and increase your chances of success.
Set up a website that puts across who you are and what you’re doing and use social media to build up buzz around your business. Traditional marketing methods like cold calling, magazine advertising and door-to-door sales can also be effective at building an audience and client base, and you should also consider a content marketing strategy where you blog and produce content like videos and infographics to build your name online.
- Events and expos will be your friend
One of the biggest benefits of a mobile business is that you can travel around as and when you choose, so use this to your advantage and turn up where your customers are. If you run a mobile catering business, for example, then show up at local events and exhibitions, and you’ll quickly drum up trade and build your name in the process. TechCrunch has put together a guide to finding events in your area using your smartphone.
Starting a mobile business takes time, patience and confidence. Don’t rush into it before you know exactly what you’re doing, and remember that marketing and building your brand is the key to long-lasting success. Good luck!