Rules of the Road for Business Conferences
If your career exists within a business atmosphere, there’s a good chance that you have been directly involved in business conferences. And depending on how well they got put on, it was either a good experience or a terrible one. There’s not a whole lot of middle ground to work with.
That’s why it’s so important to know the rules of the road when it comes to business conferences. Depending on your relationship to these particular events, you need to understand the importance of the right venue, the necessity for keeping things as short as possible, the need to skip tradition for the sake of tradition, and the intent of focusing on the goal as opposed to the presentation.
Pick the Right Venue
Picking the best conference venue possible is going to be the first order of business for someone who is choosing to put on a business event. So much depends on the environment that it can be the make or break variable when it comes to what your goal is. If you’re trying to sell something, the venue has to match that idea. If you need quiet and intimate, everything depends on the venue. If you want public visibility, again, where you decide to place everyone makes a huge difference.
Keep It Short
Lots of people love hearing themselves talk, but most people don’t like hearing other people talk. What this ends up doing to business conferences is dragging them out and boring everyone. As much as possible, keep presentations short. Give yourself a time limit. Give every speaker time limit. Never go past the length of a very good TED talk. Beyond that, the information is going to get lost, and people are going to lose interest.
Skip Tradition for the Sake of Tradition
The old guard of business conferences made sure to stick with traditional setups and presentations. This is a death sentence in today’s business world. Everything now is more flexible, more fluid, and faster. If you’re trying to do traditional things just because they’re traditional, then now is the time to take a good hard look at that and never do it again. Don’t use business conferences to waste people’s time. Use them to achieve your goal, and then let everyone free. Some businesses could consider doing something modern instead, like streaming the event virtually. This would allow other people to attend the event without having to travel to the venue. Perhaps businesses could look into Smart Works to learn more about virtual events.
Focus on the Goal, Not the Presentation
And when it comes to goals, every single aspect of the business conference should point toward the purpose at hand. It doesn’t matter if you have pretty presentation tools if what you’re presenting doesn’t make sense in the greater context of things. The message is the most important thing, and then beyond that, the medium is going to be the message. Get your priorities straight, and that will ensure that everyone gets the most out of the conference that they can.
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