Let’s face it. The internet is an inescapable part of running a business today. Every organization, no matter the size, must invest in creating effective digital content to remain relevant in the minds of their target audience.
Building a commanding business blog is a great way to attract attention to your organization online. If you’re having trouble figuring out where to begin, try checking out a brief overview of a few simple tips that will help you build a successful business blog.
Use high-quality images and videos
Nobody likes looking at pixelated images and waiting for heavy videos to finish loading. When you craft blog posts, add high-quality images and videos to mix up the media and enhance the experience. You can tell from the intro page to this business blog, that there are plenty of visually stimulating moments to come.
The point is to keep readers engaged long enough to get through the whole post. A blog post full of nothing but words will turn most web users away. Make it interesting. Add polls and simple survey questions to make readers feel more involved.
Create a simple way to navigate
Once your business blog builds its collection of content, you’ll need an efficient way to sort through the vast array of topics. Returning readers may come back seeking input on a specific topic, so breaking down your subjects into different topics is helpful.
Just as you would create a navigation bar for your visitors to move around your website, a navigational option for your blog is important as well. Categories give readers direction.
Write about topics that matter
If you’re running a small business that sells designer t-shirts, you don’t want to write blog posts about the beauty of bobsledding. Your blog entries should be relevant to the industry in which your business operates, so write about subject matter that is interesting in your line of business.
Connect with social media sharing
Social media is an outlet for communication and visibility online, and your business blog needs to be a part of the social hustle and bustle. By adding social media share buttons to your blog design, your readers will have the opportunity to share their interests with others.
Research how to plant social media buttons into your website’s design coding, and have people sharing your content today. It only takes a minute to add the buttons, and every share is a free piece of digital marketing.
Saturate your content with SEO
Search engine optimization will help your content be more effective at ranking higher in the SERPs (search engine results pages). The higher you rank in the SERPs, the more readers will have the chance to see your blog posts.