Believe it or not, but even in seemingly mainstay fields such as business consulting & research times can get really tough, with many big businesses knowing full-well that they should never cut down on their marketing and business analytics budget and yet they do. When things get heavy in that way then we have to come up with some rather clever ways of generating value which we can still sell as part of our value proposition, and as you'll know by now, every now and then we publish our original findings and effectively give value away to our readers, with the number of eyeballs reading our content pretty much making for the value we can monetise internally by selling advertising opportunities.…
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