In the world of business, everyone is well aware the main goal is to expand the bottom line. Hopefully, while making the world a better place to live. All companies advertise in many ways. Television, radio, internet ads, and billboards are just a few of the ways each tries to reach out to potential customers. With that said, there is one form of advertising many businesses don’t consider. Their employees. Below are some ways to make sure that your employees are an asset and not a liability to your ad campaign.
Realize They Are an Investment
The first step is to realize that your employees are an investment, not just an expenditure. There is a difference. If you spend 10 bucks on a night out at McDonald’s, you might have a good time and maybe some good food, but those 10 dollars are gone. You won’t ever get it back. On the contrary, if you invest 10 bucks in McDonald’s stock, your money has the chance to grow into more.
Your workers are no different. Statistics tell us that up to 80% of employees report being stressed by their jobs. Around 65% of those will tell you that the stress they endure affects other parts of their life. Think about something for a minute. In the old days, the most common form of advertising was by word of mouth.
It’s still quite a force when it comes to the reputation of your company. Who do you think your employees choose to vent their frustrations about work? It’s not you. Take the time to make your workers feel cared for and they will tell others. People will also react favorably to a company that takes up for their staff.
Another great way to take care of your employees is to offer incentives. For example, if you are a popular car company, and many car companies already do this, offer your products to your employees at a decently discounted price. This will not only help them save money but will make sure they have a dependable way to work and home again.
Maybe you are part of a memorable spa chain. A free visit to one of your best venues might be a great award to give to the employee with the best attendance for the quarter. There are those of you deal more in sales, such as real estate, automobile sales, and insurance.
Perhaps a good idea would be to provide a bonus for the ten top selling employees of the year. The point is to make sure that your staff knows you understand and value the time and effort they put into making your business work. That feeling is bound to overflow into how they talk about you and your business to others.
Create A Family Environment
Everyone knows how it feels to be in comfort of your own home and in the presence of your family. There is something comforting about it. You don’t have to put up with the judgment of the world and you have a comradery with your family that you don’t share anywhere else.
With that said, there are a few things you can do to take that environment and recreate it for your employees. Granted, your staff may not consider their colleagues as close as their family members, but there are team building activities, games, and functions that you can make that will build trust and an attitude of friendship in each relationship.
Consider making the work environment, itself, a little more laid back. There are ways to do it that won’t compromise the atmosphere of productivity. Create a cozy spot for your employees to enjoy their lunch in or make frequent visits to each franchise and use the time to encourage them.
At the end of the day, boosting your brand is as simple as taking care of the people who help you take it to the world. Refer here frequently for tips on how helping your employees helps your bottom line.